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A few, infrequent thoughts on seo, ranking and website development

Interview I did with Damien Anderson
Damien Anderson of echwa.com was kind enough to interview me for his Conversations in Search series.
Web Vitals - A New Hope in Web Performance Measurement
The new Web Vitals performance metrics bring the focus beyond that of speed.
Simple Guide to HTTP Response Status Codes
Simple, non-techy guide to what https status codes are, and what they mean for your website. Plus a teapot & missile bears (for real)
Simple SEO Related Chrome Bookmarklets
Chrome's javascript bookmarklets can be a great additon to an SEO's toolbox, here's a few examples.
Does Googlebot Use Etag Headers?
A quick study to find out if googlebot uses ETag response headers, and sends If-None-Matched request headers to get 304 responses.
Managing Correct Status Codes in Modern SPA Sites
404, 301, it's still important for your JavaScript site, find out about your options!
Reviews, The Rating Guidelines & Ranking
Does Google use third party review sites to rank yours?
JavaScript to Detect Clicks in iFrames
Using JavaScript to tell if someone has clicked on an iframe embedded in your page