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22th May 26 // updated: 5th Jun 26

A look at how LLM crawlers handle next.js's out of order html streaming.

10th Feb 26

Googlebot only gets the first 2 MB of your HTML, but that's probably not an issue

24th Jun 25 // updated: 16th Dec 25

It seems there's been a change in how Google's rendering works when a page is set to noindex, with JavaScript now being executed.

7th Jan 25

Core Web Vitals can be affected by where your users are, and what language they speak. This article explores how a website's Cumulative Layout Shift (CLS) can be impacted by the browser translating the page into another language, and offers potential solutions.

20th Sep 24

View the original, un-rewritten version of a wayback machine page, get the html they saved without the changes to links etc.

5th Jul 24

A time-series visualisation of where Google crawled tamethebots.com from.

18th May 24

Some of the best advice I've heard about HCU and EEAT is literally just "Don't Dream it, Be it"

23th Jan 24 // updated: 24th Jan 24

Using the new Soft Navigation features to gather accurate Core Web Vitals data on SPA sites, and seeing if the improvements for 2nd plus navigations are worth it.

15th Aug 23

Sometimes it's useful to look past the single 75th percentile figure to see where you're heading.

24th Aug 22 // updated: 26th Jun 25

A quick round-up of tools that handle hreflang testing and checking

15th Aug 22

A quick test to find out how the new (ish) robots directive indexifembedded works with iframes containing html and pdfs.

25th Jul 22 // updated: 26th Jul 22

I was really happy to be a guest on Dan Sure's Expert on the Wire podcast, talking about JavaScript SEO and more!

23th Nov 21 // updated: 6th Jan 24

Priority Hints help lower LCP if used in the right way. They do what they say on the tin.

11th Sep 21

A quick experiment to find out if content produced by a web worker can be rendered and indexed by Google, and if there are any limitations.

3rd Aug 21

A script using nodejs to access BigQuery and write a log file from logflare.app data to NGINX's default access log format, perfect if you have tools that work with that.

7th Jul 21

A quick write up of my experience facilitating a session at the Google Search Central Unconference, held on 21st June 2021

7th Mar 21 // updated: 19th Apr 21

What does 28 days mean? Is it rolling? Is it 28 days behind? A small test.

11th Feb 21 // updated: 2nd Apr 25

My first time speaking at BrightonSEO! Come see me talk about JavaScript Crawling and Indexing on 25 March 2021, 2:10 pm (GMT)

26th Jan 21 // updated: 15th Apr 21

Potential cumulative layout shift metric changes, feeback wanted!

30th Oct 20 // updated: 2nd Nov 21

A halloween themed talk on core web vitals I did for Dan Taylor, Video & Slides

31th May 20 // updated: 17th Nov 21

The new Web Vitals performance metrics bring the focus beyond that of speed.

6th Nov 19

A non-techy guide to what https status codes are, and what they mean for your website. Plus a teapot & missile bears (for real)

12th Aug 19 // updated: 5th Mar 26

Chrome's javascript bookmarklets can be a great additon to an SEO's toolbox, here's a few examples.

10th Jun 19

A quick study to find out if googlebot uses Etag response headers, and sends If-None-Matched request headers to get 304 responses.

10th Mar 19 // updated: 20th Mar 25

404, 301, it's still important for your JavaScript site, find out about your options!

16th Nov 18 // updated: 8th Nov 21

Does Google use third party review sites to rank yours?

7th Aug 18 // updated: 30th Oct 19

Using JavaScript to tell if someone has clicked on an iframe embedded in your page